YouTube has a lot going for it. Increased revenue from partners, it’s the second biggest search engine in the world, and a ton of other great and awesome things. In this article I am going to talk about the biggest benefit YouTube has to offer. And that’s getting on the first page of Google with video.
So Google has been tinkering with something called universal search for a few years now. It’s getting better and better every day. We can see a lot of benefits coming out of YouTube because of it.
Let’s take a search term like Batman. Google’s goal with universal search is to offer as many eye catching results as possible. People really dig images, news, video, etc. So therefore that’s what Google wants to offer.
Back in the day while the options were there Google had a hard time deciding how to show you the search results. Marketers constantly fight over the sacred triangle. This is a space that basically takes up the first three positions of Google. Why? Because click through rates to websites dropped a lot after position three. And heck, do you ever search passed the first page anyway?
And of course, what’s after the images? Video! Studies are also showing that clicks to video are changing how that whole sacred triangle works. The attention shifts from the first three results at the top to the thumbnails of images and video.
So what does that mean to you as a marketer? Well… Pay attention… Not nearly as many marketers are using YouTube right now! It will catch on, and soon it will be super saturated. So start now! Position yourself.
If you look YouTube, you will see that not nearly as many search results! So what does that tell you? Get your videos out there. YouTube has fewer results and therefore, you have a greater chance of being found on YouTube with proper keyword research. This will also dramatically increase the chances of being found in Google too.
Keep in mind that at the time of recording this, this technique works because very few are using it. Soon enough this will be just as saturated as AdWords.
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